You'll Bring a Parade of Business to Your Door! By Dr. Letitia
S. Wright, D.C. Copyright 2005
Parades happen in every big city and many small towns. They are
fun, relaxing and most people are there because they really want
to be. Parades are a wonderful marketing tool if you know what
to do! I recommend being a part of your local town parades. For
most local home towns, it only takes a convertible and some
decorations. The biggest parade in my home town is the Rose
Parade because I grew up in Pasadena. There are not too many
locals in that parade, but the little know Doo-Dah Parade is
FULL of locals and locals watching it. When people like a
particular float or group, they throw soft tortillas at them.
Most local parades are covered by the local cable company. As
you pass by the announcers will give your information on
television. If you are in the parade, you can increase your
face-name recognition. If you judge the parade, you name and
business will be announced to the crowd. Parades allow you to
give out promotional items to the crowd. Parades also allow you
to show off contest winners. If your business held a contest,
get a convertible and the contest winners and get into the
parade! Most parades are very low cost or free to participate
in. I love a parade because it can also get you interviews by
local television, magazine and radio stations. Find out what is
going on in your town. You usually have to sign up about 2
months in advance but if you just heard about something at the
last minute, try and get in. I have seen people get into parades
the morning of the sign up. But early sign up means, everyone
will have your name and number. Publicity means being creative!
Parades allow you to promote your business or website and
support the community at the same time.
About the author:
Dr. Letitia S. Wright, D.C. is a Stevie Award Finalist for 2004
and the host of The Wright Place' TV Show. She interviews top
entrepreneurs to find out the best current strategies. To
Subscribe to the newsletter and get the report Five Fast Ways to
Get on TV go to www.wrightplacetv.com
Author: Dr. Letitia S. Wright, D.C.