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The name of your cleaning business will be used in all your advertising. You are the business name.
Consider your competition and the business names they use. How do their business names relate to the information you know about them? How about what you assume about them without even knowing them or the work they do? What do you look for in your local Yellow Pages, periodicals or Internet directories when searching out a business to do work for you? This is how your potential clients are going to be feeling about your business name.
Names including maid or housekeeping generally attract people wanting light cleaning, picking up, and doing the laundry and the dishes.
If your business name includes cleaning, people who would be interested in you are not thinking about laundry and dishes; they're looking for good, thorough cleaning.
Your business name may include a benefit. If your vision includes houses or offices that sparkle, you may want to include it in your business name. You will actually get inquiry calls and new clients because of it.
Your business name is really important and must not be changed after you start using it. If you change it and people recognize that you did, they begin to wonder immediately why you had to change your business name, assessing it was for negative reasons.
About the author: Gail Metcalf built her cleaning business from the ground up. Learn more with The House Cleaning Pro Turnkey System and the Pro Tips and Tricks. Site Map available on The House Cleaning Pro website. Permission is granted to reproduce this article but credit must be given to the author. No part of the article content can be modified, and a link must be provided to: http://HouseCleaningPro.com
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