|
|
Pay per Click
PPC or pay per click as the name implies means that affiliate marketing in which commission is collected based on visitors or clicks affiliate generate to the merchant site. It is the mature and popular type of marketing for affiliates those who have websites or blogs with visitors in small scale. Affiliate usually uses the banner on their site to attract visitors to click through their affiliate links and visit merchant's site to see what it has to offer. It is very easy because there is no need of selling involved in getting the affiliate money. Affiliates get paid on how many visitors they send to the merchant site not buyers. Although the commission is small in pay per click affiliate e programs but if the website is getting good traffic this model is very successful. Per click affiliate commission is usually between some cents to a dollar for every visitor in most of the programs.
Pay Per Sale
In a pay per sale affiliate marketing, the affiliate makes money by converting its visitors into buyers for the merchant. It is definitely the most widely used and popular affiliate business model. Just by putting affiliate links on the website you can start promoting these programs and earning money. Most of the pay per sale network and website happily accept anyone as an affiliate without any conditions to start promoting. In fact, they don't even demands for website and allow all kinds of promotional methods.
It also has an advantage of earning more than once for one time sale like in membership affiliate programs. In which a customer has to pay monthly, and the affiliate which brings that customer to the website gets a commission every month for that customer subscription fee.
Pay Per Lead
The pay-per-lead is similar to both above affiliate marketing types but with a little difference. It does not include a sale like pay per sale but the visitor must complete a task on the merchant site to get commission for the providing affiliate without the involvement of any money.
This affiliate marketing is relatively new compare to other two types, and it is growing day by day, because it provides more potential to %LINK1%. However, the hard part is joining one of the pay per lead networks or websites, which are very demanding and selective in picking affiliate. The pay per lead networks greatly demands working websites or they usually contact the affiliate personally to approve.
Nevertheless, the ratio of converting a visitor is much higher as in comparison to sale conversion, which is why pay per lead is more beneficial for less work
|
|
|
|
|
|